The athlete asset exchange · MMA & UFC

Invest in the athlete, not just the game.

A new asset class where an athlete's career becomes a tradable digital token. Launched in their name, priced by performance, settled by results. Built first in Australia.

Join the waitlist. Launch updates only.

Digger
The athlete asset exchange

They're already talking about it. We built it.

The opportunity

Fans love athletes. They just can't invest in them.

Billions flow through sport every year in broadcast, sponsorship, betting and merchandise. The athletes who create that value have no market tied to their careers, and fans have no way to back them.

01

No way to back a career

You can buy a jersey or bet on a single fight. You cannot hold a stake that grows with an athlete's career.

02

Athletes monetise late

Most athletes only capture real value at the very top. Early-career earning power is thin, and fans have no way to fund the journey.

03

Engagement isn't ownership

Follows, likes and views are enormous, but none of it is investable. Attention has never had a market.

04

Everyone wins on the way up

When a token's price rises, the fans who backed the athlete win, and so does the athlete. The earliest backers gain the most.

Digger
A whole new asset class

You can invest in everything except the people.

Stocks, crypto, bonds, property, gold. Every kind of value is tradable except the athletes. Digger makes them the next asset class.

StocksCryptoBondsPropertyCommoditiesAthletes
The platform, today

Not a mockup. Live.

Screens from the working exchange, currently in closed beta with a live market on the UFC 330 main event.

UFC 330 fight night market on Digger: Makhachev vs Garry with live countdown

Fight Night · UFC 330Live countdown and live prices before the cage door shuts.

Token holdings and portfolio value chart on Digger

Your portfolioHoldings and performance, tracked live in AUD.

Why it's different

A real career, tied to a real, held, performance-linked asset.

Supply follows the career

On a career high, supply burns. Less supply, more demand, higher price.

Spot them early

Back a young fighter before the hype and hold through the climb.

Never been done right

Fantasy stocks, creator coins and fan tokens never tied a real career to a held asset. Digger does.

How it works

A real market for athlete performance.

A token is launched in an athlete's name and traded on our own exchange. Its price follows the highs and lows of their career.

01

Athlete launches a token

Assigned a tier, Bronze to Diamond, based on profile and achievements.

02

Fans buy & trade

Priced live by an automated market maker. No order book, instant liquidity.

See it in action

A fighter on their way to the UFC has a token launched. Every win burns supply, the price climbs, and you ride the rise, then cash out.

Trade it like any crypto

Fund, trade, cash out.

1

Fund your Digger wallet

Deposit AUD from your bank into your wallet. That balance is what you trade with, in your own currency.

2

Buy & sell athlete tokens

Use your balance to buy and sell athlete tokens on our exchange, around the clock.

3

Instant liquidity

An automated market maker prices every trade live, so you never wait for a buyer or seller.

4

Cash out to your bank

Sell, then withdraw AUD from your Digger wallet to your bank account.

The key difference

What gives a Digger token real substance.

The projects before us collapsed because nothing underpinned the price. Digger ties every token to verifiable athletic performance.

Tied to real performance

Price moves on what happens in the cage: wins, titles, signings, hype. Not speculation alone.

Wins burn supply

When an athlete succeeds, supply is burned and scarcity pushes the price up. Results move the market.

Transparent by design

Every trade is priced live, with cost, price impact and slippage shown up front.

A tamper-proof ledger

Every transaction is permanently recorded on a cryptographically auditable ledger: hash-chained, verifiable, open to inspection.

Whale protection

On emerging tiers no account can hold more than 1% of a token's supply, and no single trade can move the price more than 5%. The market stays a crowd, not one account.

Digger
In your pocket

The whole exchange, phone-first.

From the closed beta: pick a fighter, get a live quote, trade in seconds.

How Digger works: pick your fighter, fight night decides, winners get scarcer

Pick. Watch. Hold.Every win burns supply. Nobody can reprint what you hold.

Buying an athlete token on Digger with live quote, price impact and slippage

Trade in secondsLive quote, price impact and slippage control before you confirm.

Token tiers

The five athlete tiers.

Every athlete launches into one of five tiers, based on where they are in their career and how big a name they've become.

Higher tiers: bigger names

Higher starting price, lower supply and a deeper liquidity pool, so the token trades more stably at a higher price.

Lower tiers: rising names

Lower starting price and more supply make them cheaper to buy into, and a smaller pool means real momentum moves the price fast.

Bronze

A fighter soon to enter the UFC, or one just making their debut.

Silver

An established fighter, a few fights into the UFC and building a name.

Gold

A bigger name. A lower-ranked fighter, or one not yet ranked but on the way up.

Platinum

A higher-ranked fighter. A big name, established in their career.

Diamond

Champions and former champions. The biggest names in the UFC.

For serious investors

Want the full tokenomics?

Request the complete supply, pricing and burn & mint breakdown.

For athletes

Your career, finally an asset.

You receive a launch allocation of your own token. Here's what that allocation can be worth.

Your launch allocation

When your token launches you receive a holding of your own tokens at no cost. As your career climbs, so does the value of that stake.

Every win grows it

Wins, titles and hype burn supply and drive your token's price up. Performance becomes tradable value.

What your allocation could be worth

TierAt launch10×50×100×
BronzeA$10,000A$20,000A$50,000A$100,000A$500,000A$1,000,000
SilverA$20,000A$40,000A$100,000A$200,000A$1,000,000A$2,000,000
GoldA$30,000A$60,000A$150,000A$300,000A$1,500,000A$3,000,000
PlatinumA$40,000A$80,000A$200,000A$400,000A$2,000,000A$4,000,000
DiamondA$50,000A$100,000A$250,000A$500,000A$2,500,000A$5,000,000

Your allocation is held in escrow and vests over time, locked alongside Digger's own stake, and only becomes sellable as real fan money enters your market. Your fans know nobody can dump on them.

Why MMA, why now

Your fans want to back you. Give them the way.

We launch with up-and-coming MMA and UFC fighters. Combat sports are booming, and fans follow fighters, not leagues.

Fans follow fighters

Combat sports are athlete-centric. Your fan base backs you directly, not a club or a league.

Built for the climb

Burn and mint mechanics capture the upside of a rising fighter. The come-up is what fans want in on.

A digital-native crowd

A young, online fan base that already trades digital assets and is ready to back the next big name.

They already spend on you

Fans already bet on your fights and buy your gear. A token lets them own the journey without touching your other revenue.

Digger

Think your career is ready for a token?

Register as an up-and-comer or an established athlete, and find out how much trading volume it takes to multiply these prices. It is less than you think.

For investors

Back the digital athlete asset class before it's even launched.

There is already a working product built, with newer versions shipping every day. We're raising pre-seed capital to secure our Australian Financial Services Licence and other legal licensing to bring Digger to market.

1

MVP built

A working product is live, and new versions ship every day.

2

Legals scoped & quoted

Multiple scoping calls with our lawyers, each licensing stage formally quoted.

3

We are raising funds

The raise is live and open to investors now.

4

Funded stage by stage

Raised in stages to cover the legal fees as we move through each step to licence.

Why now

Fans already pay. They just can't own.

Fans pour money into the athletes they love: bets, pay-per-view, tickets, merchandise. None of it lets them invest in a career or be rewarded for backing talent early. Digger gives that demand somewhere to go.

BettingPay-per-viewTicketsMerchOwnership
It's been tried

People have tried this. It proves the demand.

Serious money has gone into finding ways to invest in athletes. Each wave solved part of the problem and missed the rest.

What is the full picture?

Fans want to ride the highs and lows of a career alongside the athlete, feel connected to the people they look up to, and be rewarded for finding talent early.

WhoRaisedWhy it didn't last
BitCloutUS$200M (a16z, Sequoia)Token fell from ~$175 to near zero. Nothing backed the price.
MojoUS$75M (Thrive, Tiger Global)Per-game betting. Pivoted to a sportsbook, then wound the tech down.
Friend.techParadigm-backedPure speculation. Behaved like a pump and dump, then faded.
Jock MKTUS$10M Series AEvent-by-event gambling. Nothing you actually hold.
FANtium · Finlete~US$2M+Income sharing. Illiquid, locked up, upside signed away.

Over US$280M has flowed in. The demand is proven. None tied a real career to a held, compliant, liquid asset. Digger does.

The market

A booming sport meets the world's most prolific gamblers, who already trade digital assets.

US$1.41BUFC revenue in 2024
+67%parent TKO growth, to US$2.8B
#1highest gambling losses per capita, globally
A$32Brecord Australian gambling losses, 2024
A$50B+AU sports & race wagering a year
6.2MAustralians own digital assets (~1 in 3)
53%of Australians 25–34 own digital assets
US$146Btraded on crypto exchanges every day
Market size

A beachhead inside a market worth trillions.

Digger sits where sports money and digital-asset trading meet. We start narrow inside a very large global market. Figures are illustrative, drawn from public data.

TAM
A$26T+

Annual global digital-asset trading volume, plus A$140B+ in sports-betting revenue. The two pools our tokens draw from.

SAM
A$50B+

Australia's annual sports and race wagering, plus 6.2M Australians who already own digital assets.

SOM
~A$5M

~0.5% of AU wagering as trading volume (~A$250M) at our fee. The three-to-five-year beachhead before US expansion.

Built for regulators

Compliance and security from day one.

KYC and identity

Full KYC with Stripe Identity verification, document upload and admin review.

AML monitoring

Real-time transaction monitoring, risk scoring and automated regulatory reporting.

Auditable ledger

An immutable SHA-256 hash-chained ledger with a Merkle-proof audit trail and a public explorer.

Custodial wallets

Secure custodial wallets, with fiat deposits and payouts handled through Stripe.

Scales like software

Every athlete costs nothing to launch.

Digger's markets are structurally self-funding. Sellers are only ever paid from money earlier buyers put in, so there are no market makers to pay and no capital tied up per listing. Once licensed, every athlete signed is a new revenue line at near-zero marginal cost.

Compliance is the moat

The barrier that keeps copycats out.

An AFSL is slow, complex and costly to obtain, and operating without one risks penalties of up to A$16.5M. That barrier is why a licensed, first-through-the-door platform is hard to copy.

Risks & mitigation

We've thought about what could go wrong.

Regulatory / licensing

Risk: token trading in Australia needs the right licence. Mitigation: multiple scoping calls with specialist AFSL lawyers. The path is mapped and quoted.

Athlete supply

Risk: the model needs marketable athletes. Mitigation: start with accessible, emerging MMA fighters; athlete-led, referral-driven growth.

Market / volatility

Risk: token prices can be volatile. Mitigation: burn & mint ties value to real performance, with transparent AMM pricing and clear disclosures.

Spend, then no users

Risk: we launch and no one shows. Mitigation: MMA fan bases are exactly our audience: already trading digital assets and hungry for something new.

Price manipulation

Risk: someone tries to pump or dump a fighter's price. Mitigation: holding caps (max 1% of supply per account) and per-trade price-impact caps are built into the exchange today, and pool depth scales with trading volume as markets mature.

Get the deck and a live platform demo.

Request the full pitch deck and a walkthrough of the working product.

Roadmap

The road ahead.

Stage by stage, from a built product to a global market.

01

Foundation ready

MVP, model & legal path scoped.

◆ We are here
02

Raising capital

Raising capital to cover our legal fees and legal licensing.

03

Experts & lawyers engaged

With capital raised, experts and consultants review the project and our lawyers begin work on licensing.

04

First athletes

Multiple fighters signed, ready for their token to launch once we obtain our licences.

05

Licensed to launch

Obtain the AFSL & launch licences.

06

Build the hype

Marketing & pre-launch.

07

Launch

Digger goes live.

08

Smooth lift-off

Stable platform, users growing.

09

Momentum builds

Real traction, more fighters signed.

10

Beyond combat

Expand to other sports.

11

Go global

International & US expansion.

DiggerInvest in people