Digger
The stock market for people.
Digger gives every fighter their own stock. Back the athletes you believe in, and ride the career with them.
Scroll▼They're already talking about it. We built it.
Ever spotted a fighter early and known they were going to the top?
Digger puts a price on an athlete's rise.
Gives fans a completely new way to follow and invest in an athlete's career.
Join the waitlist. Launch updates only.
The world already prices fighters.
Every fight week, the media writes about fighters the way traders write about stocks. Real headlines:
Stock Report: UFC 303
Sherdog.com · Ben Duffy · recurring column
STOCK REPORT ▲ ▼ AFTER EVERY EVENT
sportskeedaMMA
5 UFC fighters whose stock rose even in defeat
By Sai Krishna · Jun 5, 2021
FIGHTER STOCK ▲ EVEN IN DEFEAT
UFC Stock Report
YouTube · @LynchOnSports · weekly show
▲ RISES · FALLS ▼ EVERY WEEK
Fans love athletes. They just can't invest in them.
Billions flow through sport every year in broadcast, sponsorship, betting and merchandise. The athletes who create that value have no market tied to their careers, and fans have no way to back them.
No way to back a career
You can buy a jersey or bet on a single fight. You cannot hold a stake that grows with an athlete's career.
Athletes monetise late
Most athletes only capture real value at the very top. Early-career earning power is thin, and fans have no way to fund the journey.
Engagement isn't ownership
Follows, likes and views are enormous, but none of it is investable. Attention has never had a market.
Everyone wins on the way up
When a token's price rises, the fans who backed the athlete win, and so does the athlete. The earliest backers gain the most.
You can invest in everything except the people.
Stocks, crypto, bonds, property, gold. Every kind of value is tradable except the athletes. Digger makes them the next asset class.
Not a mockup. Live.
Screens from the working exchange, currently in closed beta with a live market on the UFC 330 main event.
Fight Night · UFC 330Live countdown and live prices before the cage door shuts.
Your portfolioHoldings and performance, tracked live in AUD.
A real career, tied to a real, held, performance-linked asset.
Price follows the career
On a career high, fans back you harder. More demand, higher price.
Spot them early
Back a young fighter before the hype and hold through the climb.
Never been done right
Fantasy stocks, creator coins and fan tokens never tied a real career to a held asset. Digger does.
Meet the founder.
Hugh Ford is a 22-year-old founder from Toowoomba, Queensland, who has spent the past few years building Digger from an idea into a working exchange. He built the platform, the token economics and the athlete pipeline himself, and is now taking Digger through the Australian financial services licensing process ahead of launch.
Hugh Ford
A real market for athlete performance.
A token is launched in an athlete's name and traded on our own exchange. Its price follows the highs and lows of their career.
Athlete launches a token
Assigned a tier, Bronze to Diamond, based on profile and achievements.
Fans buy & trade
Priced live by an automated market maker. No order book, instant liquidity.
See it in action
A fighter on their way to the UFC has a token launched. Every win brings more fans in, the price climbs, and you ride the rise, then cash out.
Fund, trade, cash out.
Fund your Digger wallet
Deposit AUD from your bank into your wallet. That balance is what you trade with, in your own currency.
Buy & sell athlete tokens
Use your balance to buy and sell athlete tokens on our exchange, around the clock.
Instant liquidity
An automated market maker prices every trade live, so you never wait for a buyer or seller.
Cash out to your bank
Sell, then withdraw AUD from your Digger wallet to your bank account.
Inside the live exchange, in 30 seconds.
A quick run through the real working platform. The dashboard, live markets, the tiers, a real buy, and how the price moves when a fighter wins.
What gives a Digger token real substance.
The projects before us collapsed because nothing underpinned the price. Digger ties every token to verifiable athletic performance.
Tied to real performance
Price moves on what happens in the cage: wins, titles, signings, hype. Not speculation alone.
Wins move the price
When an athlete succeeds, fans back them harder and the price responds. Results move the market.
Transparent by design
Every trade is priced live, with cost, price impact and slippage shown up front.
A tamper-proof ledger
Every transaction is permanently recorded on a cryptographically auditable ledger: hash-chained, verifiable, open to inspection.
Whale protection
On emerging tiers no account can hold more than 1% of a token's supply, and no single trade can move the price more than 5%. The market stays a crowd, not one account.
The whole exchange, phone-first.
From the closed beta: pick a fighter, get a live quote, trade in seconds.
Pick. Watch. Hold.Every win lifts demand. The market decides what your position is worth.
Trade in secondsLive quote, price impact and slippage control before you confirm.
Your career, finally an asset.
You receive a launch allocation of your own token, and as your career climbs, so does its value.
Your launch allocation
When your token launches you receive a holding of your own tokens at no cost. As your career climbs, so does the value of that stake.
Every win grows it
Wins, titles and hype drive fan demand and your token's price up. Performance becomes tradable value.
Every athlete launches into one of five tiers.
Based on where you are in your career and how big a name you have become.
A fighter soon to enter the UFC, or one just making their debut.
An established fighter, a few fights into the UFC and building a name.
A bigger name. A lower-ranked fighter, or one not yet ranked but on the way up.
A higher-ranked fighter. A big name, established in their career.
Champions and former champions. The biggest names in the UFC.
Your allocation is protected, not dumped.
Held in escrow at launch
Your allocation is locked the moment your token goes live, alongside Digger's own stake.
Vests over time
It unlocks gradually, not all at once, so your incentives stay lined up with your fans' for the long run.
Only sellable as fans buy in
Your stake only becomes liquid as real fan money enters your market. Your fans always know nobody, including you, can dump on them.
Your fans want to back you. Give them the way.
We launch with up-and-coming MMA and UFC fighters. Combat sports are booming, and fans follow fighters, not leagues.
Fans follow fighters
Combat sports are athlete-centric. Your fan base backs you directly, not a club or a league.
Built for the climb
A live market captures the upside of a rising fighter. The come-up is what fans want in on.
A digital-native crowd
A young, online fan base that already trades digital assets and is ready to back the next big name.
They already spend on you
Fans already bet on your fights and buy your gear. A token lets them own the journey without touching your other revenue.
Think your career is ready for a token?
Register as an up-and-comer or an established athlete, and we'll walk you through where your career could sit and what happens next.
Back the digital athlete asset class before it's even launched.
There is already a working product built, with newer versions shipping every day. We're raising pre-seed capital to secure our Australian Financial Services Licence and other legal licensing to bring Digger to market.
MVP built
A working product is live, and new versions ship every day.
Legals scoped & quoted
Multiple scoping calls with our lawyers, each licensing stage formally quoted.
We are raising funds
The raise is live and open to investors now.
Funded stage by stage
Raised in stages to cover the legal fees as we move through each step to licence.
Fans already pay. They just can't own.
Fans pour money into the athletes they love: bets, pay-per-view, tickets, merchandise. None of it lets them invest in a career or be rewarded for backing talent early. Digger gives that demand somewhere to go.
People have tried this. It proves the demand.
Serious money has gone into finding ways to invest in athletes. Each wave solved part of the problem and missed the rest.
What is the full picture?
Fans want to ride the highs and lows of a career alongside the athlete, feel connected to the people they look up to, and be rewarded for finding talent early.
| Who | Raised | Why it didn't last |
|---|---|---|
| BitClout | US$200M (a16z, Sequoia) | Token fell from ~$175 to near zero. Nothing backed the price. |
| Mojo | US$75M (Thrive, Tiger Global) | Per-game betting. Pivoted to a sportsbook, then wound the tech down. |
| Friend.tech | Paradigm-backed | Pure speculation. Behaved like a pump and dump, then faded. |
| Jock MKT | US$10M Series A | Event-by-event gambling. Nothing you actually hold. |
| FANtium · Finlete | ~US$2M+ | Income sharing. Illiquid, locked up, upside signed away. |
Over US$280M has flowed in. The demand is proven. None tied a real career to a held, compliant, liquid asset. Digger does.
A booming sport meets the world's most prolific gamblers, who already trade digital assets.
Compliance and security from day one.
KYC and identity
Full KYC with Stripe Identity verification, document upload and admin review.
AML monitoring
Real-time transaction monitoring, risk scoring and automated regulatory reporting.
Auditable ledger
An immutable SHA-256 hash-chained ledger with a Merkle-proof audit trail and a public explorer.
Custodial wallets
Secure custodial wallets, with fiat deposits and payouts handled through Stripe.
Get the pitch deck.
Request the full pitch deck.
The road ahead.
Stage by stage, from a built product to a global market.
Foundation ready
MVP, model & legal path scoped.
Raising capital
Raising capital to cover our legal fees and legal licensing.
Experts & lawyers engaged
With capital raised, experts and consultants review the project and our lawyers begin work on licensing.
First athletes
Multiple fighters signed, ready for their token to launch once we obtain our licences.
Licensed to launch
Obtain the AFSL & launch licences.
Build the hype
Marketing & pre-launch.
Launch
Digger goes live.
Smooth lift-off
Stable platform, users growing.
Momentum builds
Real traction, more fighters signed.
Beyond combat
Expand to other sports.
Go global
International & US expansion.
Invest in people